Video

Context

Arc Boats is an electric boat company based in Los Angeles, best known for its flagship electric wake-surfing boat, the ARC Sport. The company is now setting its sights on expanding into larger marine markets.

For more information at https://arcboats.com/

Task

Create and develop a new boat category for ARC’s marine expansion.

Project Outline

+ Research
+ Ideateation
+ CAD
+ Product Visualization

Tools

+ Procreate
+ Adobe CC
+ Vizcom
+ Rhino
+ Blender

Year

2025

Role

Industial Designer

Research

Market Opportunity

• Create mid-size (40-50 ft) electric catamaran delivers high efficiency, long range, and luxury in a single package.

Pain Points

• Limited range of existing electric boats

• High fuel costs for conventional yachts

• Poor integration of renewable energy systems

• Static inefficient hull designs at greater speeds.

Demographics

• U.S. (Florida, SoCal, Chesapeake)

• EU (Med coast)

• Caribbean

• Asia (Phuket, Bali, Hong Kong expats)

Features

• Stepped hull for higher efficiency & extended range

• Inflatable telescoping wing-sail option for supplemental wind propulsion

• Luxury+ sustainability interiors

Primary Buyers

• Sailing families (adventure buyers)

• Caribbean

Market Value

• 17B by 2030

Ideation

AI Exploration

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